Bountygate blemishes the Saints brand
Marketing experts say the fallout from the Saints’ bounty scandal will be a lot less visibility for Sean Payton, a lot more for Drew Brees and the local tourism industry that will have to work harder...
View ArticleOld Spice provides generational marketing lesson
Pitching to Millennials has become critical to companies trying to ensure their long-term survival, but are they doing so at the risk of alienating the still relevant baby boomer population?
View ArticleBrand Ex: Mascot switch not a guaranteed winner
After more than a decade of hooping it up in the Crescent City, the New Orleans Hornets are ready to cut ties with the mascot it inherited from the team’s move out of Charlotte, N.C., in 2002. But...
View ArticleCommentary: How businesses should approach digital media
Some business leaders are very keen to follow where new technology leads them and their customers. But that doesn’t automatically mean they are successful.
View ArticleCommentary: Give your brand a spring cleaning
Spring is the time when all things are new again. Many of us go through the routine of cleaning our homes or offices. So why not do some spring cleaning on your business and your brand?
View Article‘Sharknado’ takes social media by storm
"Sharknado" provides a good example of how social media can help a business build and promote its brand.
View ArticleBeer float, anyone? Yuengling’s Ice Cream returns
The supermarket freezer aisle got a little more crowded today as Yuengling — a name more associated with ale, porter and lager than vanilla, chocolate and strawberry — took its place alongside the...
View ArticleKaplan Mobray: The Next Level of Personal Branding
Spend a few minutes talking with Kaplan Mobray, on almost any subject, and you will walk away full of ideas — not his, but your own.
View ArticleHancock, Whitney banks to merge names 7 years later
A Gulfport, Mississippi-based bank is preparing to rebrand as Hancock Whitney Bank, with the official renaming coming in late May.
View ArticleNew Orleans Public Belt Railroad unveils new logo
The New Orleans Public Belt Railroad has a new logo, which it says is the most distinct change in its identity since 1908.
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